Is it possible to be a good leader without being a good communicator? Here, we explore the connection between leadership and communication.
At Bespoken, we are passionate about helping leaders improve professional communication skills. Over the past month, we’ve worked with leaders at AIG, LinkedIn and AOL, and in the fields of tech, healthcare and finance. We frequently help leaders at Columbia Business School find their voice and own it. Across the board, it’s impossible to separate good leadership from effective communication skills. Yet, leaders often lack solid communication skills. For others, it can be the one trait preventing them from rising to a leadership role.
Research backs up the connection between leadership and communication. Businesses lose $37 billion per year because of employee misunderstanding. According to another study, the cumulative cost of communication barriers is $26,041 per employee. On the flip side, companies with leaders who are highly effective communicators report 47% higher total returns. And Best Buy found that for every percentage point it boosted employee engagement, individual stores reported a $100,000 annual increase in operating income.
In 2015, we contributed an article to Inc.com about leadership and presentation skills. Of course, how you present yourself as a leader is vital, but we believe that the ability to communicate effectively leads to true organizational growth and change.
Want to be a better leader? Communicate more effectively. Improving communication and presentation skills means changing lifelong behaviors. These changes don’t come overnight, but you will see an instant boost in communication skills by implementing these three tools:
Do you know that we spend 70-80% of our waking hours communicating? We spend 45% of that time listening and yet, the average listener only remembers 25% of what is said. Bad listening leads to mistakes and employee dissatisfaction. Practice active listening: Pay attention, look at the person, ask questions and visualize what they are saying. Not only will you be able to act on the information more efficiently, but when someone feels heard they become more emotionally invested and are more likely to do good work.
When someone needs your attention, give it to them. Even if your mind is racing with to-do’s, make yourself physically available by uncrossing your arms, standing (or sitting) up straight, and making eye contact. Bringing your whole self to a conversation will help you more clearly address the issue at hand and prevent other problems from arising.
Being deliberate and clear in your communication is key. Before a huddle or difficult conversation, really think about what you want to say. Articulate your goal for the conversation in one sentence, then jot down notes and practice it once or twice to be sure the words you choose accurately reflect your goals for the conversation. Remove any grey areas by recording yourself to make sure your words cannot be misinterpreted or taken the wrong way. Adding a minute or two on the front end can save hours of backpedaling on the back end.